MSc in Marketing - full time
The MSc in Marketing has been specifically designed with the needs of current and future marketing professionals and managers in mind. The programme will equip you with a comprehensive understanding of the key foundations of the marketing discipline as well as providing you with a detailed understanding of the marketplace. In addition you will learn how to apply the latest marketing theory and practice in an increasingly complex trading environment. The course will cover core marketing disciplines such as integrated communications, consumer behaviour, strategic marketing management and international marketing. You will be afforded an opportunity to specialise in particular marketing themes which include brand management, entrepreneurship and digital marketing.
The college is also offering a part-time version of this programme.
Who is the Programme for?
The programme is aimed at those seeking to advance their studies and/or professional career in marketing and its related fields.
Applicants are required to hold a minimum of a level 8 qualification in a cognate discipline (i.e. an honours business related degree) or equivalent on the National Framework of Qualifications. The college operates a Recognition of Prior Experiential Learning (RPEL) scheme meaning nongraduates with very extensive professional experience and/or other prior qualifications may also be considered for the programme.
The Master of Science in Marketing programme is awarded by QQI at level 9 on the National Framework of Qualifications. This award will allow transfer to level 9 research degrees and in some cases progression to taught doctoral programmes at level 10 on the NFQ.
Graduates of the MSc on Marketing will have developed the required skills and competencies enabling them to pursue opportunities in areas including:
- Marketing Management,
- Product Development,
- Market Research
- Brand Management,
- Account Management,
- Business to Business Marketing,
- Sales Management
- Marketing for non-profit organisations.
Course Fee Listing. Fees include tuition, registration assessment and capitation fees (Fees revised annually).
You can spread the cost of fees with our direct debit plan.
For more information on the subjects taught on this course view our module descriptor.
Tuesday 10th September 2013