Assistant Professor in Marketing

01 449 8739

louise.maguire1@ncirl.ie

Research Publications

Articles in Refereed Journals

• Maguire, Louise (2017) "Getting down and dirty: An exploration of participation in the field of obstacle challenges". Journal of Consumer Behaviour, 16 (6). e139-e152. ISSN 1479-1838. DOI: 10.1002/cb.1669
• Maguire, Louise (2016) "Capturing consumption emotions in service encounters: Why immediacy matters when studying service-related emotions". International Journal of Market Research, 58 (2). pp. 227-252. ISSN 2515-2173.
• Maguire, Louise and Geiger, Susi (2015) "Emotional timescapes: the temporal perspective and consumption emotions in services". Journal of Services Marketing, 29 (3). pp. 211-223. ISSN 0887-6045.