Purpose of Position:

Working within the Marketing and Student Recruitment Department, the role holder will take ownership of the day-to-day maintenance of the NCI website, becoming the main point of contact internally for website changes and updates. The role holder will contribute knowledge of best practice for SEO, UX and writing for the web. The position requires auditing and updating the site on an ongoing basis, working with content editors to ensure consistency in design and copy across the site and working with web developers to troubleshoot any technical issues.

Reporting to: 

Marketing Campaign Manager  

 Key Relationships:  

  • Marketing Campaign Manager (reports to)  
  • Director of Marketing  
  • Marketing Team  
  • Web development company  
  • Content editors (individuals across the college who look after department web pages)

Key Responsibilities:  


  • Daily administration of the NCI website to include:  
    • Creating pages and new content for ncirl.ie  
    • Content updates  
    • Auditing the website on a continuous basis  
    • Troubleshooting technical issues  
    • Continuously working on the site’s SEO  
    • Creating landing pages for lead generation purposes  
  • Train content editors to make edits to department web pages.  
  • Assist departments in the development of their online presence.  
  • Work with web developers to carry out technical SEO amendments and adjustments.  
  • Contribute knowledge of user experience and consumer user journeys in the ongoing development of the site.  
  • Create optimised landing pages for the purposes of lead generation.  
  • Use Google Analytics and Siteimprove to report on the functioning of the site.  

Content Creation  

  • Work as a member of NCI’s digital team to deliver the college’s annual digital content calendar, contributing engaging content that supports the college’s communications and events including but not limited to blog posts, webpages, videos, and images.  

General Marketing Team Responsibilities  

  • Assist with marketing events and external education fairs as required. This can involve occasional evening or weekend work.  

 Key Attributes:  

  • A relevant third-level qualification.  
  • Minimum of 1-2 years’ experience in administering and managing websites, including proficiency with content management systems and HTML.  
  • Strong written communication skills.  
  • Visual content creation skills including videography and photography desired.  
  • A working knowledge of SEO, CRM and SMM principles.  
  • Experience with Google Tag Manager a plus.  
  • Genuine interest in the more technical elements of digital marketing.  
  • Highly organised with excellent attention to detail.  
  • An ability to work to tight deadlines is essential.  
  • A flexible approach to work.  
  • Ability to work as part of a team. 


€31,059 - €43,485 (Administrator salary band)  

Annual Leave: 

24 Days  


Permanent position


This position will be hybrid (both working from home and on-site)

Application Process: 

To apply, please e-mail your cover letter and CV, quoting reference number 0975 to: recruitment-cdolan@ncirl.ie by 5pm, Wednesday 13th April 2022.The successful applicant will be subject to Garda Vetting and must not have any convictions under the Sex Offenders Act 2001. 


The functions and responsibilities assigned to the Website and Digital Marketing Officer are based on the current stated role and objectives of the College. These functions and responsibilities may alter in line with any change in the role and objectives of the NCI.  

Equal Opportunities Policy:  

National College of Ireland is an equal opportunities employer. 

The Importance of Confidentiality

We would like to assure you that protecting confidentiality is our number one priority. You can expect that all enquires, applications and all aspects of the proceedings are treated as strictly confidential and are not disclosed to anyone, outside those directly involved in that aspect of the process.

Candidates' Obligations

In submitting a completed Curriculum Vitae and supporting documentation, candidates are declaring:

  • That all the particulars furnished in their application are true and correct without omission and that they are aware of the qualifications and particulars for this position.
  • That to the best of their knowledge that there is nothing in relation to their conduct, character or personal background of any nature that would adversely affect the position of trust in which they would be placed by virtue of this appointment.
  • Their irrevocable consent to NCI making such enquiries as deemed necessary in respect of their suitability for the post in respect of which their application is made.
  • Their acceptance and confirmation of the entitlement of NCI, as appropriate to, reject their application, or to terminate their employment (in the event of a contract of employment having been entered into on foot of this competition) if they have omitted to furnish NCI with any information relevant to their application or their continued employment or where they have made any false statement or misrepresentation relevant to this application or their continuing employment with the College. #

Candidates should note that they may be required to submit documentary evidence in support of any particulars given by them in their application for the post.

Data Protection Acts 1988 to 2018 and the Freedom of Information Acts 1997 to 2014 as amended

Data collected for the purposes of recruitment activities

NCI conducts recruitment processes to fill vacancies within the college. When applying for these competitions applicants are asked to submit a range of documents, e.g., a completed application form, CV and/or a personal statement or cover letter. For the purposes of recruitment activities, we will not collect any personal data that we do not need to assess your candidature for a role with us.

Legal Basis for Processing

NCI ’s legal basis for the processing of this data is a combination of individual consent, contractual necessity and legal obligations.

Withdrawal of Consent

Applicants can withdraw their consent for the processing of their personal data at any time by notifying the College. It is important to note that withdrawal of consent prior to the completion of the process will be considered as a withdrawal of the application.

What we do with your data

People who are directly employed by NCI and are based in Ireland process all the personal data collected for both recruitment and HR purposes.


HR draft up the shortlisting documents and provide the initial screening to determine if a person meets the essential criteria of the competition. A shortlisting panel is generally made up of two senior grade staff members from the relevant department for which the role is being recruited.

Sharing of your data

Where you have been successfully shortlisted for a post, each interview panel member will be furnished with a copy of the relevant information of those who will be attending interview in order that they can review applications in advance of the interview process. All such information will be returned to NCI and shredded following the competition process. Some of the interview panel will be external interviewers, who are not employees of NCI but are engaged for the purpose and are strictly subject to the rules and policies of the College.


Applicants can request and receive access to their data at any time and can request and receive a copy of this data, in electronic/transferable format.


Applicants can request the data held be erased. In this case, the application for a position is considered withdrawn.


Applicants can have any incorrect information corrected.

Objection / Withdraw

Applications can object to this information being processed and/or can request to withdraw from the application process


Applicants can make a complaint to our internal Information Governance and Data Protection Officer

NCI Information Governance and Data Protection Officer

National College of Ireland, Mayor Street, IFSC, Dublin 1

Tel (Direct): + 353 1 4498 523 ; Tel (Reception): + 353 1 4498 500

And/or make a complaint to the relevant authority

Data Protection Commission, 21 Fitzwilliam Square South, Dublin 2, D02 RD28

Tel: +353 (0) 761 104 800

National College of Ireland is an equal opportunities employer and is a Member of the Athena SWAN Charter. NCI is committed to serving our diverse community and welcomes applications from underrepresented groups.

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