The purpose of a cover letter is to introduce yourself to a company, demonstrate your interest in both the role and the company, highlight how you meet their criteria and to ask for an interview.

Every time you send your CV in response to a job advertisement, it needs to be accompanied by a cover letter.

  •  If sending the cover letter as an email, make sure to utilise the subject line fully: e.g.  Job Application - HR Assistant - 2:1 HR degree finalist with practical HR work experience.
  • Your cover letter should be written to a specific person; where possible do not address your cover letters to “Dear Sir or Madam.” Take the time to get an appropriate contact name, correct spelling and accurate title. Write an original cover letter for each employer.
  • A cover letter will yield the best results if it is targeted to “match” a specific job specification. Mass produced cover letters do not receive as favourable a response as ones that are targeted to the role you are applying for. 
  • Show what you can do for the reader; keep the focus on your qualifications and skills and how they match the job spec. The emphasis should be on what you can offer rather than placing emphasis on what you are hoping to gain.
  • Be positive in tone, choice of words and expectations; convey your enthusiasm and ask for an interview.
  • Pay particular attention to grammar, typing and spelling and keep it to one page
  • Use a professional rather than a conversational tone.
  • Put your customised LinkedIn URL after your signature at the bottom of the cover letter.


The following cover letter templates are for illustrative purposes only. However, they may provide you with ideas for formatting, content and ways to highlight your own skills and accomplishments.