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Job Title: Digital Marketing Executive

Reporting to: Marketing Campaign Manager

Purpose of Position: NCI 0788


The purpose of the role is the execution and delivery of the college’s digital marketing strategy, reporting to the Marketing Campaign Manager and working closely with the PR & Events Executive and Graphic Designer.

The role holder will be responsible for managing the college’s social media presence, and contributing to the delivery of the annual content calendar. The position requires a thorough understanding of social media, content marketing and customer engagement, and requires photography, videography and editing skills for the creation of visual content.

The role also involves maintaining the NCI website on a daily basis, including copywriting, content updates, banner changes and requests from other departments. You will manage content editors from across the college, and maintain the quality of the NCI site using facilities such as Google webmaster and Site Improve.

Key Relationships:

• Marketing Campaign Manager (reports to)
• Marketing Team

Key Responsibilities:

Website
• Day to day updating and maintenance of the NCI website.
• Reviewing and editing website copy and optimising for SEO.
• Work with web developers to carry out technical SEO amendments and adjustments.
• Creation of optimised landing pages for the purposes of lead generation.
• Creation of email databases for sales team and digital marketing campaigns.
• Enhanced knowledge of Google Analytics, Google Tag Manager, marketing automation software (eg Hubspot) and Site Improve.

Social Media
• Manage and grow the college’s social media presence across multiple platforms.
• Create and publish content for LinkedIn, Facebook, Twitter, Instagram and YouTube.
• Implement and manage a student digital ambassador programme for NCI.

Content Creation
• Work with the PR & Events Executive to deliver the college’s annual digital content calendar, and to create engaging content that supports the college’s communications and events.
• Photograph and video a range of NCI events to a high standard and prepare content for use.
• Optimise, edit and prepare content for publication.


Direct Marketing
• Co-ordinate and implement direct email marketing campaigns.
• Create email databases for lead generation.
• Assist with marketing events and external education fairs as required. This can involve occasional evening or weekend work.


Key Attributes:

• Minimum of 1-2 years’ experience in multiple digital marketing disciplines, including social, content, copywriting and email marketing.
• Ability to create and edit high impact videography and photography.
• A working knowledge of SEO, CRM and SMM principles.
• Highly organised with excellent attention to detail.
• An ability to work to tight deadlines is essential.
• Ability to work as part of a team.
• Proficient in MS Office and computer packages.
• A knowledge of website maintenance and marketing automation programmes would be an advantage.
• A relevant third-level qualification in Marketing, journalism or relevant area.


Contract: Indefinite
Salary: Commensurate with experience
Annual Leave: 24 days per annum


Application Process: To apply, please e-mail your cover letter and CV, quoting reference number: NCI 0788 and job title to: recruitment-cdolan@ncirl.ie by 5pm, Wednesday 10th October 2018.

National College of Ireland’s mission is to widen participation in higher education and unlock each student's potential. The College offers students the opportunity to acquire the skills and self-confidence to change their lives, contribute to a knowledge based economy and become responsible, active citizens.

Note: The functions and responsibilities assigned to the Digital Marketing Executive are based on the current stated role and objectives of the College. These functions and responsibilities may alter in line with any change in the role and objectives of the NCI.
Equal Opportunities Policy:

National College of Ireland is an equal opportunities employer.
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