NCI Course Details

Graduates of this course understand how modern marketing operates and how the various disciplines of marketing work together in Ireland and internationally; know how to analyse marketing problems in tough business environments and generate practical solutions; and can develop significant potential for employment opportunities in areas such as marketing, entrepreneurship, digital marketing and advertising.

High-achieving students (averaging 60% plus) may also be able to take advantage of an opportunity to engage in a year-long, accredited work placement between years two and three. This placement will be credit-bearing and comprises an extra year in the degree.

Year 1

• Fundamentals of Marketing
• Economic and Market Practice
• Brand Management
• Management and the Organisation
• Emerging Technologies for Business
• Entrepreneurship
• Financial Analysis and Reporting
• Innovation and Creativity in Business

Year 2

• Consumer Behaviour
• Market Research
• Business Intelligence and Statistics
• Digital Marketing
• Integrated Marketing Communications
• Plus, two electives

Electives:*

• Advanced Financial Analysis
• Digital Technology for Business
• New Product Development
• Services Marketing Management

Year 3

• Marketing Law
• Marketing Strategy
• Project Management
• Distribution Channel Management
• Sales Management and Networking
• Capstone Project modules

*Elective Modules

Electives may include prerequisites, are subject to change, and availability is subject to class sizes.

For more information on the electives of this course, please download the BA (Honours) in Marketing Practice brochure.

For information on the modules taught on this course view our module descriptors.

This undergraduate course is a three-year honours degree (four years with the option of a placement*). The course is run over six semesters with continuous assessment held throughout the course and examinations at the end of each semester.

In each year of the degree, any student with an overall average of 70+ will win a Dean's Award.

On completion, you will receive a QQI BA (Honours) Degree in Marketing Practice at level 8 on the National Framework of Qualifications.

*Students who complete the Career Management Skills module and meet set grade criteria are eligible (subject to availability) to complete a placement on year 3 of the programme and graduate after 4 years with 240 ECTS credits.

Work placements are highly regarded by graduate recruiters and offer many advantages to students. Advantages include the opportunity to make contact in industry, networking experience, work-based practical skills and experience, assisting in developing personal and professional confidence, and an opportunity to boost your employability prospects when you graduate.

In year 2 of this degree, high-achieving students (averaging 60% plus) can elect to do a year-long work placement. Opportunities exist to work in areas such as: brand management, digital marketing, market research, sales, product development and international marketing, within all industry sectors.

Previous graduates have undertaken careers in brand management, digital marketing, market research, sales, product development and international marketing, within all industry sectors.

Read more about the career pathways of NCI marketing students.

Upon successful completion of the BA (Honours) in Marketing Practice, graduates who have acquired the appropriate entry requirements can progress to postgraduate business courses at level 9 on the National Framework of Qualifications such as: MSc in Marketing or Management at National College of Ireland or postgraduate programmes in other institutions.

Minimum entry requirements are a grade H5 and above in two higher level subjects together with a minimum of O6/H7 in four other subjects. A minimum of grade O6/H7 must be obtained in English. A grade O6/H7 must be obtained in Mathematics.

For applicants whose first language is not English, please note the English language entry requirements.

Mature applicants, applicants with a disability or those applying through the DARE or HEAR access schemes can find out more information on the application process.

Please note that exams can be scheduled during the morning, afternoon or evening Monday to Saturday.

NCI strongly advises that all students should have access to a suitable laptop for their course. A student Laptop Loan Scheme may be available for certain eligible students.

The College recommends the following laptop requirements for students joining this course:

Processor:

Intel 7th (or higher) generation processors (Core i-3, i-5, i-7,i-9-7x)
or AMD Ryzen 3rd generation processors, running at 2.0GHz and above (Intel Atom/Celeron or AMD Athlon/Sempron Processors may cost less, but may not meet your requirements)

Random Access Memory (RAM):
8 GB minimum

Solid State Drive (SSD) Capacity:
256 GB minimum

Wireless Card:
802.11 a/b/g/n compliant with Bluetooth Capability (incompatibilities have been noted with the Qualcomm Atheros Wireless Adapters and software device drivers)

Graphics Card:
Direct X9 or later

Supported Operating Systems:
Windows 10 Home/Pro

This course is ideal if you are interested in marketing, sales and communications or you are thinking of setting up your own business. The course is for school leavers, mature students and graduates of QQI level 5/6 programmes who wish to embark on a course of full-time study.

2023 CAO Points Guide :* 250

*For each course we have given a guideline based on our points over the past 3 years. This is a guide only, points vary each year.

The CAO course code is NC020.

Students must obtain a minimum of 3 distinctions and a full award and meet the CAO points requirements to apply for this Level 8 course. 

Visit our QQI Applicants page for further information.

This course qualifies under the Free Fees Initiative and Student Grant Scheme.

Did you know you can apply for a Sports Scholarship at NCI?

Watch this video to hear from our current sports scholars Stephen Achukwu (basketball) and Adam Leonard (football):

The fees for this course for international students is €10,000 per year.

For domestic students applying through the CAO, this course applies under the free fees initiative.