BA (Honours) in Marketing Practice

Description: BA (Honours) in Marketing Practice
Duration: 3 years
NFQ Level: Level 8
Brochure: Download BA (Honours) in Marketing Practice brochure

Have you ever looked at the latest big brand advertising campaign and thought: I could do better than that? Marketing is central to our everyday lives as organisations compete for attention with TV ads, sporting sponsorships, social media campaigns and more. NCI’s BA (Honours) in Marketing Practice will allow you to understand these campaigns and the strategies behind them and give you the skills to work in this fast-paced area.

Location Start Date

IFSC Campus

20/09/2021 Apply Now

Course details

About this Course

Our honours marketing degree is unique in that you will be offered hands-on experience. You will learn about the latest thinking and techniques, but will also work on real, live industry projects (where feasible), planning, implementing and adapting current campaigns under the supervision of expert lecturers and marketing professionals. You will present your ideas to industry personnel from a range of Irish companies and not-for-profit organisations who work with us to make your degree as practical as possible.

This degree will cover all the core marketing subjects such as brand management, consumer behaviour, digital marketing and entrepreneurship. In the second year, you will have the option to shape your degree and specialise in the discipline of your choice by selecting marketing, digital marketing or entrepreneurship electives.

The final year concludes with an exciting capstone project where you will work extensively with a carefully selected organisation on a live campaign (where feasible). This will allow you to apply the marketing expertise built up over the three years of your course. You will work as consultants in teams to develop marketing initiatives which will be examined by supervising lecturers and industry peers.

As a graduate of this course you will:

  • Understand how modern marketing operates and how the various disciplines of marketing work together in Ireland and internationally.
  • Learn how to analyse marketing problems in tough business environments and generate practical solutions.
  • Benefit from a broad range of employment opportunities in areas such as marketing, entrepreneurship, digital marketing and advertising.
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