The MSc in Marketing has been specifically designed with the needs of current and future marketing professionals and managers in mind. The course will equip you with a comprehensive understanding of key foundations of the marketing discipline as well as providing you with a detailed understanding of the contemporary marketplace. In addition you will learn how to apply the latest marketing theory and practice in an increasingly complex digital marketing environment.
The programme comprises of a carefully selected range of both contemporary and fundamental marketing topics such as: integrated marketing communications, brand management, postmodern marketing and digital marketing strategy and thus caters for multinational organisations, indigenous SME initiatives and entrepreneurial enterprises.
The ethos of this programme works in tandem with industry, ensuring that graduates are competent, well-versed marketers, possessing up-to-date knowledge and application skills necessary to develop and drive successful commercial (and non-commercial) enterprises. The programme offers students real insight and experience into how to plan and execute marketing campaigns and strategies in actual organisations, enabling our graduates to enter management roles hitting the ground running.
Block teaching is used to provide the opportunity for more in-depth development of knowledge within modules. An applied approach to teaching is used within the programme with lectures interspersed with exercises, use of case study analysis, group activities in class, debate on contemporary issues as well as independent learning.
The course is aimed at those seeking to advance their studies and/or professional career in marketing and its related fields.
For information on the modules taught on this course view our module descriptors.
Applicants are required to hold a minimum of a 2.2 honours degree in either a cognate (i.e. a business-related honours degree) or non-cognate area at level 8 on the National Framework of Qualifications. The college operates a Recognition of Prior Experiential Learning (RPEL) scheme meaning non-graduates with extensive professional experience and/or other prior qualifications may be considered for the course.
Students need to be available 09.00-17.00 Monday - Friday. Full-time students may also be required to attend classes after 17.00 (class days and times vary).
Please note that exams can be scheduled during the morning, afternoon or evening Monday to Saturday.
1 year; 2 semesters and a final dissertation.
€7,900 total fee
(Fees revised annually)
You can spread the cost of this course with a direct debit plan.
The MSc in Marketing course is awarded by QQI at level 9 on the National Framework of Qualifications. This award will allow transfer to level 9 research degrees and in some cases progression to taught doctoral courses at level 10 on the NFQ.
The fee for this course for international students is €14,500.
Find out more about studying here as an international student.