The MSc in Marketing has been
specifically designed with the needs
of current and future marketing
professionals and managers in mind.
The course will equip you with a
comprehensive understanding of key
foundations of the marketing discipline
as well as providing you with a detailed
understanding of the contemporary
marketplace. In addition you will learn
how to apply the latest marketing theory
and practice in an increasingly complex
digital marketing environment.
The programme comprises of preeminent
marketing related disciplines such as:
integrated marketing communications,
brand management, postmodern
marketing and digital marketing strategy
and thus caters for multinational
organisations, indigenous SME initiatives
and entrepreneurial enterprises.
ethos of this programme works in tandem
with industry, ensuring that graduates
are competent, well versed marketers,
possessing the latest comprehensive
knowledge and application skills
necessary to develop and drive successful
commercial (and non-commercial)
enterprises which will propel their
candidacy, as well as, the present Irish
economy. The programme offers students’
real insight and skills as to how to plan
and execute marketing campaigns
and strategies in actual organisations,
enabling our graduates to enter
management roles hitting the ground
Block teaching is used to provide
the opportunity for more in-depth
development of knowledge within
modules. An applied approach to
teaching is used within the programme
with lectures interspersed with exercises,
use of case study analysis, group activities
in class, debate on contemporary issues
as well as independent learning.
The course is aimed at those seeking to
advance their studies and/or professional
career in marketing and its related fields.
For information on the modules taught on this course view our module descriptors.
Applicants are required to hold a minimum
of a level 8 qualification in a cognate
discipline (i.e. a business related honours
degree) or equivalent on the National
Framework of Qualifications. The college
operates a Recognition of Prior Experiential
Learning (RPEL) scheme meaning
non-graduates with extensive professional
experience and/or other prior qualifications
may be considered for the course.
Students need to be
Monday - Friday
(Class days and times vary)
1 year; 2 semesters and
a final dissertation.
€7,900 total fee
(Fees revised annually)
You can spread the cost of this course with a direct debit plan.
The fee for this course for international students is €14,500.
Find out more about studying here as an international student.
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