The MSc in Marketing has been
specifically designed with the needs
of current and future marketing
professionals and managers in mind.
The course will equip you with a
comprehensive understanding of key
foundations of the marketing discipline
as well as providing you with a detailed
understanding of the contemporary
marketplace. In addition you will learn
how to apply the latest marketing theory
and practice in an increasingly complex
digital marketing environment.
The programme comprises of a carefully selected range of both contemporary and fundamental marketing topics such as: integrated marketing communications, brand management, postmodern marketing and digital marketing strategy and thus caters for multinational organisations, indigenous SME initiatives and entrepreneurial enterprises.
The ethos of this programme works in tandem with industry, ensuring that graduates are competent, well-versed marketers, possessing up-to-date knowledge and application skills necessary to develop and drive successful commercial (and non-commercial) enterprises. The programme offers students real insight and experience into how to plan and execute marketing campaigns and strategies in actual organisations, enabling our graduates to enter management roles hitting the ground running.
Block teaching is used to provide the opportunity for more in-depth development of knowledge within modules. An applied approach to teaching is used within the programme with lectures interspersed with exercises, use of case study analysis, group activities in class, debate on contemporary issues as well as independent learning.
The course is aimed at those seeking to
advance their studies and/or professional
career in marketing and its related fields.
For information on the modules taught on this course view our module descriptors.
The MSc in Marketing course is awarded by
QQI at level 9 on the National Framework of
Qualifications. This award will allow transfer
to level 9 research degrees and in some
cases progression to taught doctoral courses
at level 10 on the NFQ.
Applicants are required to hold a minimum
of a 2.2 honours degree in either a cognate (i.e. a business-related honours
degree) or non-cognate area at level 8 on the National
Framework of Qualifications. The college
operates a Recognition of Prior Experiential
Learning (RPEL) scheme meaning
non-graduates with extensive professional
experience and/or other prior qualifications
may be considered for the course.
Monday and Wednesday
evenings 18.00 - 21.00 and
some Saturday workshops.
2 full calendar years:
5 semesters; 4 taught
semesters and a final
dissertation to be submitted
in late August of the final year
€3,950 per annum
(€7,900 total fee)
(Fees revised annually)
You can spread the cost of this course with a direct debit plan.
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