McCartan-Quinn, Dr Danielle

Associate Professor Undergraduate Studies


Key Responsibilities at NCI

  • Management responsibility for permanent and associate faculty engaged in teaching the School of Business undergraduate programmes.
  • Subject leadership through the provision of general academic oversight across all level 6, 7 and 8 programmes and modules. 
  • Timetabling and allocation of teaching responsibilities in conjunction with the Dean. 
  • Management of implementation and day-to-day oversight of NCI's QA policy and procedures for the School's undergraduate programmes. 
  • Oversight of the college's apprenticeship programmes to ensure that these are effectively managed and fully integrated into the portfolio of undergraduate programmes. 
  • Working with the relevant professional bodies associated with the portfolio of undergraduate programmes. 
  • Leading and managing relevant programme development. 
  • Leading, managing and overseeing the day-to-day operations for undergraduate programmes. 
  • Ensuring the views of undergraduate students within the school are acted on appropriately. 
  • Working collaboratively with other internal schools and departments. 
  • Developing and managing international collaborations and partnerships. 
  • Taking the lead on programme accreditations. 
  • Attending and contributing to Academic Council and Academic Operations. 


  • 2017 Fellow Chartered Institute of Marketing
  • 2017 Associate Member Institute of Directors
  • 2015 Fellowship CHERP
  • 2015 Senior Fellowship HEA
  • 2013 Associate Fellowship CHEP
  • 2001 PhD University of Ulster
  • 1992 MA Marketing (Dist) University of Ulster
  • 1988  BA Business Studies 2:1 University of Ulster
  • 1988 Diploma in Marketing Chartered Institute of Marketing

Academic Experience

  • 2014-2017 Head of Department University of Ulster
  • 2012-2014 Associate Head of Department University of Ulster
  • 2003-2012 Grade B Lecturer University of Ulster
  • 1993-2003 Grade A Lecturer University of Ulster
  • 1991-1993 Part-Time Lecturer University of Ulster

Industrial Experience

  • 1993-2003 Part-Time Accountant Furnishing Distributors Ltd
  • 1991-1993 NI Manager and Director Furnishing Distributors Ltd
  • 1989-1991 NI Manager Boyle and Wrafter Ltd

Research Interests

  • Marketing Management
  • SME Marketing
  • Service Quality Financial Services
  • Service Quality in the Health Service


  • 1993 Sir Charles Harvey Award Irish Marketing Institute
  • 1993 Best Overall Student Award Northern Bank
  • 1991 Best Overall Student Award Northern Bank
  • 1988 Top 10% Dean's faculty list University of Ulster

Professional Body Membership

  • Fellow CIM
  • IOD Associate Member
  • HEA Senior Fellow

Key Publications

Conference Papers

Staff Directory