Beere, Dr Rosalind

Lecturer in Strategic Management and Entrepreneurship (Room 2.20)


Key Responsibilities at NCI

  • Lecturer in Strategic Management and Entrepreneurship



  • PhD in Business at Trinity College Dublin 2015
  • MBS in Strategic Management and Planning at Michael Smurfit Graduate School of Business, University College Dublin.
  • BA (Hons) in Economics and Sociology (Mod) at Trinity College Dublin


Academic Experience

  • Rosalind Beere has a multidisciplinary background which includes Economics, Sociology, Business specialising in Strategic Management and Entrepreneurship. She has taught undergraduate and postgraduate courses on Strategic Management, Entrepreneurship and Business Management. In terms of research her main area of focus is on franchising and its impact on industry evolution from a multilevel, multi-modal perspective using longitudinal, qualitative case study method.


Industrial Experience

  • Rosalind has worked as an independent consultant on Strategic Planning with a focus on start-ups and SME's. She also worked as a researcher at UCD School of Business and as a Junior Analyst at Davy Stockbrokers. 


Research Interests

  • Strategic Management
  • Entrepreneurship
  • Franchising
  • Industry Evolution



  • Winner of the Entrepreneurial Case study of the year 2007 - by ECCH and BCG for the Abrakebabra Case Study 'Growing Pains in a Fast Food Restaurant Chain'
  • Trinity College Dublin, Scholarship for PhD studentship
  • Awarded the ECCH Philip Law Case Writing Scholarship

Research Publications 

Book Chapters

  • Beere, Rosalind, McNamara, Peter and O'Gorman, C (2010) "Abrakebabra: two cases". In: Basic Strategy in Context: European text and cases. Wiley-Blackwell, pp. 12-16. ISBN 9781405161084.
  • Beere, Rosalind and Mc Namara, Peter (2005)  "Abrakebabra". In: Irish cases in entrepreneurship. Blackhall Publishing, Blackrock, pp. 87-100. ISBN 1842180878.
  • Beere, Rosalind and McNamara, Peter (2005) "Abrakebabra: Surviving the Franchisee Revolt". In: Strategy : analysis and practice : text and cases. McGraw Hill, London, C407-C417. ISBN 0077107063.
  • Beere, R. and Mc Namara, P. (2004). "International Marketing An SME Perspective". Case study 11. Abrakebabra: capturing market share through food franchising. Pages 452-456. Published in DeBurca, S, Fletcher, R and Brown, L. 2004.
  • Beere, W.H. & R. Beere as Contributing Author of "A Slice of Magic: The Story of Abrakebabra". Blackhall, 2004.





ECCH Case Studies

  • Beere, R., Mc Namara, P, and O’Gorman, C. "Abrakebabra: Growing Pains in a Fast Food Restaurant Chain". ECCH Collection, 2004.
  • Beere, R, O'Gorman, C. "Abrakebabra: Growing Pains in a Fast Food Restaurant Chain, Teaching Note". ECCH Collection, 2004.
  • Beere, R. and Mc Namara, P. "Abrakebabra: Surviving the Franchise Revolt". ECCH Collection, 2004.
  • Mc Namara, P and Beere, R. "Abrakebabra: Surviving the Franchise Revolt, Teaching Note". ECCH Collection, 2004.


Conference Papers

  • Beere, Rosalind (2010) "Franchising: An Overview". In: Irish Academy of Management Conference, 1st-3rd September 2010, Institute of Technology Cork, Ireland. 

Staff Directory